Account-Based Marketing
Account-Based Marketing (ABM) offers incredible potential, but effectively implementing it can feel overwhelming. Here are the key challenges businesses face and how we help overcome them.
Fragmented
Tools
Managing multiple tools and platforms creates complexity and inefficiency in your ABM workflow.
- Disconnected data sources and analytics platforms
- Inconsistent reporting and measurement
- Complex integration requirements
Impact: 40% of marketing teams report spending more time managing tools than executing campaigns.
Manual
Work
Tedious manual tasks consume valuable time that could be spent on strategic initiatives.
- Time-consuming account research and profiling
- Manual content personalization and delivery
- Repetitive campaign setup and management
Impact: Marketing teams spend 60% of their time on manual tasks instead of strategic planning.
Inefficient
Tracking
Lack of real-time insights and analytics leads to missed opportunities and suboptimal performance.
- Delayed performance metrics and reporting
- Limited visibility into account engagement
- Difficulty in measuring ROI and attribution
Impact: 65% of marketers struggle to accurately measure ABM campaign effectiveness.
Team
Alignment
Difficulty in aligning marketing and sales teams results in inconsistent messaging and missed opportunities.
- Misaligned goals and KPIs between teams
- Inconsistent account prioritization
- Poor communication and handoff processes
Impact: 75% of organizations report misalignment between marketing and sales teams affecting ABM success.
unisonwave enhances your current ABM efforts with AI-powered insights, automation, and precision-targeting.
Our proven process delivers measurable results and sustainable growth.
AI-Powered Account Prioritization
AI models analyze data and behaviors to identify and prioritize the most valuable accounts, using predictive analytics and real-time intent signals.
- Predictive scoring based on historical data and market trends
- Real-time intent monitoring and signal detection
- Automated account segmentation and tiering
Personalized Content
Mapping
Our AI analyzes the buying committee’s needs and pain points, optimizing your content strategy for targeted messaging.
- Dynamic content recommendations based on account behavior
- Automated content gap analysis and recommendations
- Multi-touchpoint content orchestration
Automated
Multi-Channel Campaigns
- Cross-channel campaign orchestration
- Real-time performance optimization
- Automated A/B testing and optimization
Targeting Known & Unknown Accounts
- Lookalike account identification
- Industry and company size matching
- Automated prospect enrichment
Why Choose unisonwave?
AI Powered
Precision
Leverage cutting-edge AI technology to streamline ABM efforts and enhance targeting.
- Advanced predictive analytics
- Intelligent account scoring
- Automated decision-making
92%
targeting accuracy
Effortless
Automation
Automate manual tasks and free up time for strategic focus.
- Workflow automation
- Smart scheduling
- Task prioritization
70%
time saved on manual tasks
Personalization
at Scale
Deliver highly personalized experiences to each decision-maker.
- Dynamic content delivery
- Behavioral targeting
- Custom journey mapping
45%
higher engagement rates
Real-Time
Insights
Stay ahead with data-driven insights and real-time analytics.
- Live performance tracking
- Predictive analytics
- Custom reporting
24/7
real-time monitoring
Scalable
Solutions
Scale your ABM efforts from a few accounts to a larger audience.
- Flexible account tiers
- Automated scaling
- Resource optimization
3x
faster campaign scaling
Enterprise
Security
Bank-grade security and compliance for your data and campaigns.
- Data encryption
- Access control
- Compliance monitoring